BUSINESS PLAN - ACTION PLANS AT KCT

Action Plans

Personnel
KCT plans to keep wages and salary expenses low, at least initially.  To achieve this objective, KCT will hire just two employees, Benson and John. Benson will work part-time and function as a training and office assistant.  They will be assisted, during busy periods, by a part-time trainer, John who is an independent contractor. John will function as an additional computer trainer for evening classes and weekends.  Based on the schedule Benson has prepared, John will generally not be needed during the business’ “slow” periods during the summer and winter holidays.
John also has received extensive training that will allow her to review and evaluate new software and network products. While working at KCT, he earned a certificate as a Microsoft Certified Systems Engineer.  As a result he has developed expertise in planning, implementing, maintaining, and supporting information systems including, Microsoft Windows NT, BackOffice and various other server software.  In addition, he has earned training certificates from the Institute for Technology Training in Microsoft Word, Windows, Excel, PowerPoint and Windows. 
KCT and John have agreed on the following compensation arrangement.  John will receive Tsh 30,000 for every three-hour “beginners” class he teaches.  This payment will increase to Tsh 40,000 for advanced three-hour classes.  During the busy months, when John teaches two three-hour classes and two advanced classes every week, he will receive Tsh 100,000 per week.
The training and office assistant, Benson, has five years of experience working as an office manager for a large computer training firm as well as extensive training in most common software packages.  This training will provide a benefit to the KCT when the instructors need some extra help with larger classes.  KCT has offered Benson Tsh 10,000 per hour for general office duties and Tsh 15,000 for any time spent in training classes assisting the instructors.  G3 estimates that, in an average week, Benson will perform 10 hours of general office duties and six hours of training assistance.  Accordingly, her weekly wages should average about Tsh 150,000.
Tuition collection
KCT will require that a non-refundable deposit be sent when a student registers for classes.  Full payment will be required at the time a student shows up for class.  Payments for classes may be made with cash, credit cards, or personal checks.  KCT will offer deferred monthly billing to those corporate clients with 20 or more employees.   Since the revenue generated from this client segment is expected to be small, and the risk of nonpayment is small, the accounts receivable and bad debt expense should be no more than 3 percent of all net monthly sales.
Expenses
After salaries, the cost of computers and the cost of obtaining a training facility will be the largest expenses that KCT will face. 
Computer equipment:  Following an exhaustive analysis of the financial and other implications of buying, renting, or leasing, KCT has decided to lease its computers and printer.  A factor that played a large part in that decision was the likelihood that any purchased equipment will become obsolete in a relatively short period of time.  KCT must have available computers that are at least equal in sophistication to those used by its customers.  The substantial initial cash outlay required to purchase 15 computers also played a part in the decision to lease or rent. 
KCT obtained estimates from a number of computer hardware distributors for the purchase of 15 500 MHz Pentium III computers with 64 MB of RAM, 10 gigabyte hard drives, and all necessary software.  The most competitive price that KCT found was Tsh 600,000 per machine and Tsh 300,000 for the printer.  The total purchase price would be Tsh 1,000,000 including sales tax. 
Based on estimates obtained from several leading computer rental firms in Moshi, KCT can expect to pay approximately Tsh 200,000 a week to rent the same computers.  KCT anticipates that it will offer two classes of no more than 15 students each per week.  Accordingly, the monthly cost of renting these machines, including one laser printer, will be Tsh 900,000.
Finally, in order to lease 15 similar computers and a laser printer, the best price quoted by a local distributor was Tsh 12,500,000, which includes all maintenance of the machines.  The lease would run for 36 months with interest at an 11 percent annual rate.  The total of the 36 monthly payments would be Tsh 10,800,000.  The lease payment of Tsh 300,000 per month is more than Tsh 200,000 less than the monthly rental alternative.
Training facility:  KCT considered several options regarding the type of service to offer to its clients.  First, KCT could avoid the expense of paying rent on a training facility and restrict its training efforts solely to a client’s home or place of business.  In the alternative, KCT could rent a training facility and conduct training sessions at this facility in addition to offering training at the client’s premises.  Because G3 does not wish to tie up funds on a long-term basis, the purchase of a training facility was not considered a reasonable option. 
The first option, while reducing costs, is not a viable one for KCT.  The company hopes to generate most of its income through large classroom training sessions.  This is more advantageous because it involves almost the same amount of work for the trainer to teach a group as it does to teach an individual.  However, a group setting generates a much larger amount of training revenues at one time.  For example, even if KCT doubled its single application tuition from Tsh 100,000 to Tsh 200,000 to provide on-site training, it would still generate less revenue than the Tsh 24,000,000 that KCT would make training 10 students at Tsh 800,000 per student for the same time. However, in order to accommodate clients and establish good will, KCT will, on occasion, offer on-site training at a premium price when requested to do so by customers.
KCT has negotiated a favorable lease with the property management firm that manages the strip center in which the training facility will be located.  The firm has offered KCT a three-year lease with a three-year renewal option.  The monthly rent is Tsh 300,000 for the first year, Tsh 350,000 the second year and Tsh 400,000 for the third year.  During the three-year renewal period, rent will increase by 5 percent per year.  This rental amount includes water, waste removal, and all maintenance costs.

Financial Projections

Based on a survey of 100 computer training firms in KCMC, Old moshi, Majengo, and Pasua, it was determined that a computer training facility with one full-time and at least two part-time staff members can be expected to train 30 new students every week.  Of this number, it is expected that 25 percent will be repeat customers.  That means that KCT can expect to generate 120 new students and consult with 30 previous students every month.
Research shows that the number of students participating in training courses January through March will increase by 10 percent to 25 percent.  During the spring and summer months of May through August, the number of students drops off by approximately 20 percent. 
Computer training firms can expect a 20 percent to 30 percent increase in the number of students during the fall months of September through November.  As with other non-retail businesses though, December sessions usually drop by 25 percent.  One way that KCT will try to counter the “holiday slump” is by offering training gift certificates to be given as holiday presents. KCT would provide gift wrapping and delivery to any location within the Moshi municipal area.  This sales promotion is expected to offset the December decrease by 10 percent.
In the second year of operations, KCT plans on offering a class in developing and maintaining an Internet home page.  The class will also focus on how small businesses can profitably use the Internet to market their products.   G3 is currently heavily involved with developing Internet home pages at his current job with KICHEKO.  He feels that the cost of Internet connect time can be passed on to students as part of their registration fee.  Thus, KCT will incur little additional expense by offering this new course and still generate an additional 20 percent in revenues every month.
Based on discussions with a number of vendors that provide software to computer training firms,  a computer training business just starting up can expect at least a 15 percent to 20 percent monthly increase in student enrollment in year two over year one.  Accordingly, KCT is planning for a 15 percent increase in student enrollment in year two. For a detailed analysis of the actual monthly gross income for the first two years of operation, review the profit and loss statements provided in the financial projection section.


Social work is a profession concerned with helping individuals, families, groups and communities to enhance their individual and collective well-being. It aims to help people develop their skills and their ability to use their own resources and those of the community to resolve problems. Social work is concerned with individual and personal problems but also with broader social issues such as poverty, unemployment and domestic violence.
Community work can mean a range of things:
·         Being involved in local or neighborhood groups or associations
·         Being a volunteer or unpaid worker
·         Being involved in a non-profit, not-for-profit, or charitable organization or association
·         Doing public interest or public benefit work
·         Doing work for a “cause” or a “calling”.

Community Work as Social Work Method
Community Work also is a branch of social work in the United States that focuses on larger social systems and social change, and is tied to the historical roots of United States social work.
 The field of community practice social work encompasses community organizing, social planning, human service management, community development, policy analysis, policy advocacy, evaluation, mediation, electronic advocacy and other larger systems interventions.
In the UK the term is often used for Health visitors.
Community work has considerable overlap with many other applied social sciences, such as urban planning, economic development, public affairs, rural sociology and nonprofit management.
Community workers as Social workers typically have a Bachelors degree or Masters Degree in Social Work (MSW). There are several MSW programs in the United States that offer Community Practice Concentrations, while many other MSW programs offer specializations in one or several types of community practice, such as social services administration or policy analysis.
The professional group of community practitioners in the USA is the Association for Community Organization and Social Administration (ACOSA), which publishes the leading journal in the field, The Journal of Community Practice.
In spite of all that a Community Worker must be a holder of Bachelor or Masters Degree of Social work, community work involves work done by community based, non-profit or not-for-profit associations, whether they are incorporated or unincorporated.
It is important to note that both employed staff and unpaid volunteers do community work.
Community work occurs across a range of services including information and advice, counseling, advocacy and support — targeting an equally diverse range of people and areas of interest.

As in Social worker, Community workers help communities function. Some work directly with individuals, conducting needs assessments and making referrals to resources in the community. Others assess needs on a larger scale. They may plan and administer programs.

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